Events are created in stages, with most of the details and elements planned and executed way in advance. By the time guests arrive, much of the work has been completed; rooms have been designed and transformed, menus are set, candles lit, and “the WOW begins.”
How do we ENLIVEN those moments, and turn the WOW moment into a SERIES of “POW” moments throughout the entire evening? Guests will go through a spectrum of moods, scenarios and segments throughout the event which is fueled by the energy of music and lighting.
How will people feel, how do we want them to feel, and what can we do to affect how they feel, are questions we consider.
As we all know, music is a key component in stimulating emotions and creating energy. The way that we use and infuse music in our daily lives (I call it “Vitamin V”) is similar to how we use music for events. While key songs may be determined in advance, much of the music played throughout an event is chosen spontaneously, intuitively, in the moment by “reading the crowd” and immediately determining what will elicit the desired response. We might use romantic music to underscore a sentimental moment, elegant music to accompany dining, and thrilling music to inspire celebration and dancing. By using a variety of tools, we gradually increase the energy and intensify the enjoyment as the evening progresses.
There is no set formula, but an understanding of THE ENERGY behind what inspires and motivates people is that special factor! It’s like an innate understanding of what FEELS GOOD, and what we can do to create an even more joyful experience for people. Our clients have a lot of input as to the type of music they want represented. Thus, our collaborative approach to each event is unique, the choices we make reflect our perceptions, and no two parties are ever exactly the same.
Every musical choice we make has an impact on everyone in the room. A good “call” can pack a dance floor. A not-so-good “call” can clear that same dance floor in less than 20 seconds!
Being a good musician or bandleader is not enough. Having a great band is not enough. But being able to tune in to the energy of the crowd and rock that “the art of energy flow” is what makes the magic keep happening all night long.
